How does pay per click work? How can someone pay $40 for one click?

Question by Bruce: How does pay per click work? How can someone pay for one click?
I know that the person or company is willing to pay per click but how can some companies are willing to pay so much per click? What is their limit? I’ve seen ppc as high as a click…..at this rate….1000 clicks a day can really set them back.

Best answer:

Answer by Jeff
I imagine some (large) companies are willing to take that risk.
Likely it’s a “media buy” however several or many companies splitting the cost to get the spot light.

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Comments

  1. Ashkan Sobhe says:

    You will be surprised. We actually have clients (mostly personal injury attorneys and plastic surgeons) that pay $75 per click. The reason being is that, let’s say you spend $30,000 per month on PPC, and you get one client per month. That is all you need. Once client can bring you $200,000 worth of business. So it is not a bad investment.

    Also, typically, these clients generate some semi-qualified leads that they can sell. For example, in the process of advertising for themselves, in this big net, they cash a few fish that they can serve themselves, but know other lawyers or colleagues that can. So they sell these leads to other firms for a pretty decent price.

    I hope this helps,
    Ashkan Sobhe
    http://www.itchair.com

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